BRICOMARCHÉ

Brief

Comment faire évoluer la ligne éditoriale et l'animation des réseaux sociaux de l'enseigne Bricomarché en nationale et multi-locale ?

Année

2018-2024

Expertises

Social & Influence Stratégie Média

Stratégie et accompagnement social média annuel

Hula Hoop accompagne Bricomarché, groupe Les Mousquetaires depuis 2017 sur l’ensemble de leurs problématiques social média.

PROBLÉMATIQUE
Comment augmenter la notoriété de l’enseigne et valoriser les opérations commerciales in store et online pour les +650 magasins ?

Un dispositif social media complet :
> stratégie de contenus saisonnière,
> animation des communautés social media,
> relation clients et SAV,
> activation jeux concours,
> Activation des communautés Facebook, Instagram et Pinterest,
> Stratégie d'influence,
> Live shopping
...

Stratégie influence

Exemple d'opération :
Avril 2020, la fermeture brutale des points de vente nous incite à créer un format engageant et serviciel pour la communauté. Nous mettons en place des lives Facebook micro influenceurs hebdomadaires sur les sujets du bricolage (Seb Bricole) et du jardinage (Tom le jardinier) :

> 45 lives Facebook
> 1,9 millions personnes atteintes
> 7 000 likes, commentaires et partages

Live Shopping

En octobre 2021, nous allons plus loin en organisant le premier live shopping pour Bricomarché, porté par un chef de produit Bricomarché et Mister Walt, influenceur reconnu dans le monde du bricolage.

"Nous sommes au cœur d’une nouvelle transformation de l’utilisation des réseaux sociaux. L’humanisation de la vente en ligne en couplant Influence et vidéo live."

Cas d’Or Social Media 2021 Prix du meilleur dispositif shopping
Cas d’Or Social Media 2021 Cas d’Or du Live

KRYS -

Stratégie social média
Social & Influence
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MADE IN DESIGN -

Révélez votre style de vivre !
Branding Publicité Social & Influence Digital Média
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GOGUETTE -

Design + Publicité + Digital + Social
Stratégie Branding Publicité Digital Social & Influence
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SIRHA FOOD -

Design Global + Publicité + Digital + Social + Scenographie
Branding Publicité Social & Influence Digital Média
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WORLD SKILLS -

Brandcontent
Branding Publicité Digital Média Social & Influence
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ST REMY -

Plateforme de marque + branding + social média international
Branding Publicité Social & Influence Média
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TOMMEE TIPPEE -

Stratégie et déploiement social média international.
Stratégie Social & Influence Digital Média
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V33 _ LIBÉRON -

Branding + Publicité + Social média
Stratégie Branding Publicité Social & Influence Média
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OPCO 2i -

Réunir tous les acteurs de l'industrie sous une même bannière.
Stratégie Publicité Digital Média
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ROUSSILHE -

Rebranding
Stratégie Branding Publicité Social & Influence
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BACARDI -

Relation presse + Influence + Social Média
Stratégie Social & Influence
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FIGARO EMPLOI -

Plateforme + Publicité + Média
Stratégie Branding Publicité Social & Influence Média
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MANICOUAGAN -

Stratégie territoriale
Branding Stratégie Publicité Digital
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LOXAM -

Social média & Influence
Stratégie Social & Influence Média
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FRENCH KIWIS -

Créer et lancer une nouvelle marque de lunettes
Branding Social & Influence Média
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THÉÂTRE CENTAUR -

Rebranding
Branding Publicité Social & Influence Digital
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BANDAÏ NAMCO -

Branding - Design System
Branding Social & Influence Digital
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SPCA MONTRÉAL -

Campagne d'influence
Stratégie Social & Influence Digital Média
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TAMBOOR (Orchestra) -

Branding
Branding Social & Influence
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TOQUES EN CHABLAIS -

Branding, Univers
Branding Social & Influence Publicité
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ADHAP -

Big idea + communication globale
Stratégie Branding Publicité Digital Social & Influence
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ZITY -

Big Idea + Social + Influence + Média
Publicité Social & Influence Média
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REGROUPEMENT DES COLLÈGES DU QUÉBEC -

Regroupement collèges du Quebec
Stratégie Branding Social & Influence Publicité Média
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CHAMPION PETFOODS -

Tv, influence et social
Publicité Social & Influence Média
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GRANDBAINS -

Naming - Branding - Concept - TV - Média - Webmarketing
Stratégie Branding Publicité Digital Média Social & Influence
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ACADEMOS -

Social média & influence
Stratégie Publicité Social & Influence Média
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DÉCOCÉRAM -

Publicité + social + influence + média
Branding Publicité Social & Influence Digital Média
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MINISTÈRE DE L’INTÉRIEUR -

Identité numérique régalienne
Stratégie Branding Digital
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ÉDUCÉPARGNE -

Branding + TV + Social + Influence
Publicité Média
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PALLADIUM -

Publicité + Production assets
Publicité Social & Influence
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Animalis -

Marque employeur
Stratégie Branding Social & Influence
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LES 3 VALLÉES -

Infinite mountains experiences
Stratégie Branding Digital
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YELI -

Transformation + business model + naming + branding + TV + social média + Webmarketing
Stratégie Branding Publicité Digital
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MATANIE XP -

Marketing territorial
Stratégie Branding Publicité Digital
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AUTOBERNARD.COM -

La confiance Règne !
Stratégie Branding Digital
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GRENOBLE ALPES -

Marketing Territorial
Stratégie Branding Publicité Digital Social & Influence
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CORSICATOURS -

La Corse, la vraie !
Stratégie Branding Digital
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M MOBILITÉS -

Branding mobilité Grenoble.
Stratégie Branding
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GROUPE BERNARD -

Stratégie et déploiement marque employeur.
Stratégie Branding
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REPAM -

Stratégie de transformation.
Stratégie Branding
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LIVRADOIS FOREZ -

Marketing territorial
Stratégie Branding Publicité
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Nos agences

LYON

NANTES

CANADA

SUISSE

BELGIQUE

Drag